apple x patagonia collab
I designed a pop-up that merges both Apple and Patagonia together to promote their collaboration. Together they release a one time drop of Apple watch bands inspired by the outdoor company fleece pullovers. I decided to go with the Apple Watch Bands because it will help promote the watches itself and outdoor users can track their performance and keep a log for themselves. This benefits Apple but also Patagonia and its popular fleece pullovers and other gear. I designed a booklet that goes along with this pop-up which highlights the objective, both brand breakdown, materials used, vistor experience, and locations.