Apple x Patagonia

SketchUp, Enscape, InDesign

For this project, I conceptualized an immersive pop-up collaboration between Apple and Patagonia, blending cutting-edge technology with outdoor adventure. The collaboration featured Apple Watch Bands inspired by Patagonia’s iconic fleece pullovers. These bands were not just a way to showcase the watches but also designed with the needs of outdoor enthusiasts in mind, allowing them to track their performance while embracing adventure and the outdoors.

My process began with researching brands that aligned with the shared values of innovation, performance, and sustainability. I focused on understanding the target audience—outdoor lovers and tech enthusiasts—to ensure the collaboration would resonate with their needs and lifestyle.

With creative freedom, I designed various layouts for the pop-up experience, using a shipping container as the central structure. The flow was designed to engage visitors, allowing them to try the products and experience the comfort and functionality of the Apple Watch Bands in real-world outdoor scenarios.

© 2025 Jessica Tu